Innovation has come to mean building on top of. Building on top of old systems and old ways of doing. Disruption, too. Name a disruption that did not build on top of an already-made system? That challenged underlying assumptions about how we do Big Things?

No. We need to dig deeper.

“What we really ought to fear is not oblivion but irretrievable decline… and in order to avoid that fate… we need to tear into the world of artifice… we need to rip root and branch into the previous industrial base and re-invent it, re-build it.”

— Bruce Sterling – Shaping Things

Jay Margalus is on Twitter at @jaymargalus

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